> What Is WIAB
We're the people
behind it.
27 years of Chai Wallahs proved something — that you can run things fairly, pay people properly, and build a real community, and it works. Not as a nice idea. As a model that lasts. Where It All Began is what happens when the same people ask: what if we built a whole festival that way? It's not our name on someone else's idea. It's the same hands, the same standards, the same belief — applied to something bigger than one stage.
What This Means
- Same people. Same standards. New scale.
- Chai's history is the proof this way works.
- When we talk about WIAB, we're the people behind it — not the brand behind it.
What This Doesn't Mean
- WIAB isn't "Chai Wallahs presents."
- We don't lend our name to take the credit.
- This isn't a rebrand of Chai — it's something new, from people you already know.
> The Site
Four venues. One festival.
Held at the iconic home of Secret Garden Party — Grange Farm, Abbots Ripton. Alongside sharing the site, the SGP team programme their own stage, bringing their unmistakable spirit and creative chaos into the heart of the festival. A familiar setting, reimagined for something new.
Chai Wallahs
The UK's unrivalled, critically acclaimed, independent festival venue. The alternative to the mainstream.
Where The Wild Things Are
The iconic open-air stage from our friends at Secret Garden Party.
The Grand Union
Could be a venue, could be a village. A collaborative programming project from the country's leading grassroots music venues.
The Bohemian Triangle
An ever-shifting dance experience. Follow your ears, chase the vibe, and move through eclectic spaces as the rhythm shifts, sun-up til sun-up.
> The Ethos
A return to the roots
A place where the creative spirit and the core values of festival culture are upheld. High quality production is standard, musical diversity the foundation, and audiences feel valued, respected, and part of a deep sense of community. No shareholders. Artists paid fairly. Every partner benefits from the success.
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